Employee Value Proposition: Is it beneficial to your hotel?

An EVP can be potentially one of the best ways to improve the amount of commitment to your brand that you receive from new and old employees, increasing their performance and overall job satisfaction. Also, having such a fantastic structure could help you attract top end employees.

But what exactly is an EVP and how can it be of help to your hotel?

EVP, in essence, stands for Employee Value Proposition, something which measures the exact balance between how much an employee gives to the hotel, in return for what they receive. Doing this allows you to measure just how happy they are in their jobs, displaying how well they perform.

The major challenge for hotels is firstly finding and then retaining fantastic employees. Logically, you want the best team member possible running your establishment, as this will give a major boost to customer service, sales and overall recommendations and performance. If you have a team full of motivated workers, a fantastic workset is sure to follow. You want your team members to hold knowledge and experience, as this gives you great amounts of diversity in your business.

What you must understand is, whilst a team member may be currently happy in their job, if they were to receive a separate offer from another business that would give them higher benefits and base salary, they must weigh up the chances and do what’s best for their future. So, following on from this, how can you implement an EVP system to counter act offers from competitors?

EVP is itself a way of comparing reward and benefit, with job performance and reward both being viewed in an equal ground. It shows your employees why improving their job performance will give them higher benefits in future. Here’s a list of what benefits the business can reap from implementing your own version of EVP:

Have a positive impact on the application process for new employees
Improve the overall commitment of new employees
Increase job performance from your employees point of view
Significantly reduce problems in the workplace
Increasing the likelihood of staff brand advocation

Whilst all of these sound incredibly appealing to your brand, you must first implement an effective EVP into your business. Here are a few ideas into what you can do:

Give your employees better career opportunities available to them, whilst increasing the reputation of the company
Concentrate on the attributes of your employees that give them what they crave from their job
Must be displaying in a way that will please the audience
Have a consistent performance of job satisfaction from your employees through brand initiatives

What benefits can you offer to your workers as part of the EVP? Here are a few ideas below:

A high level of job security
Development opportunities
Training programs conducted in house
Better working conditions
Flexy hours
Team dynamics

Essentially, this will increase brand awareness, performance and most important of all: loyalty!

For more on hospitality ideas, tips and blogs, please visit our website.

Why should you work in hospitality?

According to a survey by the British Hospitality Association, over 1.9 million people are said to work in the hospitality industry. Chances are though, that if you’re reading this article that you’re either one of two people; you’re already in the industry, or you’re considering it as a career option. Part of the beauty that working in hospitality gives is the joy you have from the role, but why else should you want to work in hospitality? Below we have compiled a list of eight reasons why hospitality is for you, and though shifts can be long and tiring at times, if you have a passion for the job then hospitality an incredibly rewarding career.

1. You can make someone’s day

Whether you’re a receptionist, a waiter, a bartender or a kitchen porter or any other hospitality job, your role doesn’t really matter in a sense of bringing joy to somebody’s day. Your presence makes their day a whole lot better; they come into your place of work for a host of reasons, whether its food, drink, service, relations or more, your job role is about people. Your job doesn’t revolve around the preparation of spreadsheets; it’s ultimately about the overall happiness of your customers.

2. It ‘opens doors’

Every single country in the world uses the hospitality industry, and it’s one of the world’s most common jobs as people worldwide are waiters and waitresses in their teenage years. The skills learnt in hospitality are easily transferable, with the personal skills that you learn i.e. customer service being needed in every single industry. You’ll constantly meet new people from new cultures, so you can always consider taking your skills abroad.

3. You can take on responsibilities

With the ever growing responsibilities in hospitality, this means you can make your way up the ladder very quickly in the industry. If you work hard and get on with customers and colleagues in a good manner, then very soon, you’ll find yourself in a senior position managing people and projects. You should always show initiative too, as this will always help your chances.

4. It’s a creative industry

Though hospitality is a people-oriented industry, hospitality is also an industry of creativity. You are creating a product and that doesn’t matter if it’s food, drink, a customer experience or more – there’s always a way to make your service more enjoyable for your customers.

Hospitality jobs — The hospitality industry is diverse

5. There’s no need to get stuck

There’s enough of a scope in the hospitality industry for you to gain a level of diversity in your career, therefore you’re not getting stuck in one sector. You don’t even have to move employer, you can simply move from a receptionist to a concierge or waiter. No other industry offers this level of diversity.

6. It’s not a 9-5 job

The mundane thing about most jobs is the 9-5 routine that people learn to hate. Waking up at the same time, with the same breakfast, with the same outfit, then catching the same train into the same office isn’t for everyone. The beauty about hospitality is the amount of variety that it brings to the role, not only in the varied hours of work but also the work you do in those hours as it can change at any second.

7. It’s a safe bet

People will always need their basic human needs; food, drink and somewhere to sleep. So, even in a shaky economic climate like the credit crunch that has hit the UK in the past few years, the hospitality industry is a secure bet for a career.

8. Work can be a lot of fun!

Working in an office will often limit the perks available to you, despite getting a Christmas party with a few drinks, dire music and everyone looking a bit awkward. In the hospitality industry things are much, much different. After all, the function of your job is to be there to help customers have fun, so make sure you share some of that fun with each other.

9. Learn applicable life skills

The industry heavily revolves around food & drink – from purchasing stock & ingredients, to preparing them for service, and cleaning up afterwards. For young people especially, learning to feed, and clean for, others is more than helpful experience as you become more independent.

10. Perks of the job

The vast majority of pubs, restaurants and hotels will offer discounts or freebies, you can use these benefits outside of work or have a much more enjoyable lunchtime compared to your typical meal deal!

For more on hospitality employment, please visit our website.

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